CHELSEA ZHANG
📍 UX Researcher, based in Canada. Turning insights into impact.
📍 UX Researcher, based in Canada.
turning insights into impact. 💫
📍 UX Researcher, based in Canada.
turning insights into impact. 💫
As a UX practitioner with a business background, I aim to find the sweet spot to leverage users' needs, technology, and business goals through data-driven research and human-centered design.
As a UX practitioner with a business background, I aim to find the sweet spot to leverage users' needs, technology, and business goals through data-driven research and human-centered design.
UX Research
Legal AI Chatbot
Understanding BC Residents’ Online Legal Resource Challenges to Inform AI Chatbot Design and Features for Legal Support
User Research
Direct Deposit Remover
Uncovering the Reasons Behind Direct Deposit Removal in Digital Banking Removal in Digital Banking
Legal AI Chatbot
Understanding BC Residents’ Online Legal Resource Challenges to Inform AI Chatbot Design and Features
Direct Deposit Remover
Uncovering the Reasons Behind Direct Deposit Removal in Digital Banking
User Research
Promotional Offer
Identifying Non-Participating Client Segments and Barriers to Promotional Offer Engagement in Digital Banking
User Research x Service Design
Customer Journey Mapping
Mapping the zero-waste shopping journey to uncover pain points and opportunities for a smoother in-store experience.
Redesign Onboarding (Coming Soon!)
Exploring How Users Navigate and Understand Onboarding with Cross-Sell Opportunities in Digital Banking
NPS Analysis for Voice Of Customer
Navigation Experience (Coming Soon!)
Understanding challenges within the eCommerce product findability journey
User Research
Promotional Offer (Coming Soon!)
Identifying Non-Participating Client Segments and Barriers to Promotional Offer Engagement in Digital Banking
User Research x Service Design
Customer Journey Mapping (Coming Soon!)
Mapping the zero-waste shopping journey to uncover pain points and opportunities for a smoother in-store experience.
Skills and Tools
Skills and Tools
Skills and Tools
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Workshops Facilitation
Workshops Facilitation
Workshops Facilitation
Design Thinking
Design Thinking
Design Thinking
Information Architecture
Information Architecture
Information Architecture
Usability Testing
Usability Testing
Usability Testing
A/B Testing
A/B Testing
A/B Testing
Figma
FigJam
FigJam
FigJam
Adobe Creative Cloud
Adobe Creative Cloud
Adobe Creative Cloud
Notion
Notion
Notion
Maze
Maze
Maze
Alida
Alida
Alida
Jira
Jira
Jira
ChatGPT
ChatGPT
ChatGPT
Miro
Miro
Miro
SurveyMonkey
SurveyMonkey
SurveyMonkey
UserTesting
UserTesting
UserTesting
Otter.ai
Otter.ai
Otter.ai
Calendly
Calendly
Calendly
+ More
+ More
+ More
UX Research
Redesign Onboarding
Exploring How Users Navigate and Understand Onboarding with Cross-Sell Opportunities in Digital Banking
NPS Analysis
Navigation Experience
Understanding challenges within the eCommerce product findability journey